THE WISDOM OF WORDPRESS
WordPress. One core. Infinite possibilities.
WordPress remains the world’s dominant website platform, powering around 40–43% of all websites globally – well over one-third of the entire internet – and roughly 59–60% of sites that use any identifiable content management system, putting it far ahead of its nearest rivals at an estimated 500–600 million active sites, remains unmatched by any single competitor.
A huge part of WordPress’s appeal comes from its plugin ecosystem – the official WordPress Plugin Directory alone offers over 60,000 free plugins, with tens of thousands more available commercially. Plugins let site owners add sophisticated functionality (online stores via WooCommerce, contact forms, SEO tools, security monitoring, page builders, and more) without writing custom code or hiring a developer for every new feature, turning WordPress from a simple publishing tool into a flexible foundation that can be shaped into almost any kind of website.
We love WordPress, and we’ve written plugins of our own for it. Check them out below.
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WORDPRESS PLUGINS
WordPress plugins
for busy webmasters.
Each program is shaped for a different season — a beginning, a turning point, or a deeper chapter. We’ll choose the one that fits where you actually are.
21C Systems
21C Systems is the shared engine underneath the rest of the 21C plugin family. Site owners rarely install it for its own sake – it gives Events, Community, Exhibitions, Publisher, and others one consistent way to define custom content, fields, media, visibility, accounts, and AI, without each plugin reinventing that machinery.
Most WordPress sites are stuck with Posts and Pages unless a developer builds something custom. Systems lets an admin define new kinds of content – an Event, an Artist Profile, an Exhibition – with their own fields, photo/audio/video/document slots, and who can see what. That happens in the WordPress admin, without writing code for each new idea.
- Editing sessions
- Visibility
- Auth
- Protected file storage
£75
21C Community
21C Community turns a WordPress site into a private, members-only community space built around “Hubs,” small group areas members can join, post in, and discuss things within, gated by how much access they’ve earned.
Think of a Hub as a topic or interest-based group space, similar in spirit to a private
forum or a members-only group, but built directly into the site rather than bolted on
as a separate heavyweight forum system. Each Hub can require a minimum level of trust to join – Member, Contributor, or Admin – so an owner can offer some spaces to everyone and reserve others for a smaller, more established group.
- 6 × 75-min sessions
- Voice-notes Support
- xxx
- xxx
- xxx
£55
21C Events
21C Events gives a site a genuine events system – creating, listing, and managing
event interest and registration – built to handle a real-world wrinkle a lot of
simpler events plugins miss: events that don’t have a confirmed date yet.
The interest-before-scheduling workflow is the real differentiator – most events tools
assume a date exists from day one. This one is built around the idea that interest can come first, and treats “we don’t know when yet” as a normal, fully-supported state rather than something to work around.
- 6 × 90-min sessions
- Monthly written reflections
- xxx
- xxx
- xxx
£95
21C Subscribe
21C Subscribe builds email sign-up forms and connects them to Zoho Campaigns, so visitors can join a mailing list – through a form embedded on a page, or an automatic overlay that appears as they browse. When 21C Systems is also installed, Register can offer a newsletter checkbox that feeds the same Zoho list through Subscribe, without Subscribe needing Systems to run on its own.
A real way to grow an email list from site traffic – inline and overlay – without custom development, without repeatedly nagging people who already subscribed or dismissed a prompt, and with optional Register-form capture when Systems is in the mix. One site-wide look for every form. An Overview that answers “are people signing up?” with ledger-backed trends, not just soft counters.
- 4 × 60-min sessions
- Between-session notes
- xxx
- xxx
- xxx
£75
21C Newspipe
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 75-min sessions
- Voice-notes Support
- xxx
- xxx
- xxx
£55
21C Newsletter
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 90-min sessions
- Monthly written reflections
- xxx
- xxx
- xxx
£95
21C Evergreen
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 4 × 60-min sessions
- Between-session notes
- xxx
- xxx
- xxx
£75
21C SM Campaigns
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 75-min sessions
- Voice-notes Support
- xxx
- xxx
- xxx
£55
21C Member Insights
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 90-min sessions
- Monthly written reflections
- xxx
- xxx
- xxx
£95
21C Ecommerce
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 4 × 60-min sessions
- Between-session notes
- xxx
- xxx
- xxx
£75
21C Sentinel
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 75-min sessions
- Voice-notes Support
- xxx
- xxx
- xxx
£55
21C Themes
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 90-min sessions
- Monthly written reflections
- xxx
- xxx
- xxx
£95
21C Exhibitions
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 4 × 60-min sessions
- Between-session notes
- xxx
- xxx
- xxx
£75
21C Analytics
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 75-min sessions
- Voice-notes Support
- xxx
- xxx
- xxx
£55
More…
A calmer, steadier rhythm, one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you, not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
- 6 × 90-min sessions
- Monthly written reflections
- xxx
- xxx
- xxx
£95
Not sure where to start? Let’s find your fit. Book a free call
FOUNDER, DIRECTOR
Hi, I’m Clifford White. I help busy webmasters get in control of their websites.
Over the last decade I’ve worked one-to-one with founders, creatives and quiet professionals who want more than success on paper. My approach blends positive psychology, somatic practice, and honest conversation — no scripts, no cohorts.
•
Web Developer
•
WordPress Plugin Developer
•
Musician
Featured In
.net Magazine
Practical Internet
Web Pages Made Easy
Does This Sound Familiar?
You’re doing enough.
Something feels off.
- You keep achieving — and still feel a quiet unease you can’t quite name.
- Your calendar is full, but the days pass without leaving a mark.
- You’ve tried it all, but something still hasn’t clicked.
- You look successful on paper, but the life doesn’t feel like yours.
What We Build Together
A calmer, steadier rhythm — one that makes rest feel possible instead of performative, and allows you to slow down without guilt. Clear boundaries and softer self-expectations, so your energy stops leaking into things that don’t matter, and stays with what truly supports you.
A way of working and resting that truly supports you — not just for the next deadline, but for the long run. A steadier rhythm that helps you feel more balanced, focused, and at ease in your everyday life. Through simple, thoughtful practices, you’ll gently return to yourself — creating small daily rituals that bring steadiness to your days.
Ready to find what’s missing? Let’s talk it through.
In Practice
Quiet work, measurable
calm.
★★★★★
4.9/5 Reviews
92%
of clients continue past the first
month
10+
years of private practice, quietly
held
240+
one-to-one engagements since
2015
18
countries represented in current practice
Process
A gentle, four-part rhythm.
Every engagement moves through the same quiet arc, adapted to whoever is in front of me and whatever the season asks for.
01
Arrive
A first conversation, no forms or intake. We meet as people first.
02
Notice
We map what’s true — quietly, without judgement, one thread at a time.
03
Practice
Small experiments between sessions. Nothing performative, only honest.
04
Integrate
The changes settle into the ordinary shape of your week.
Commitment
Go at your own gentle pace.
Coaching only works if it fits your life, not the other way around. Here’s what you can expect, plainly.
•
Nothing is locked in
The free call is a conversation, not a sales pitch.
•
Sessions can pause or shift
Life doesn’t move in straight lines, so we adjust.
•
You keep what you build
Every insight or shift stays yours, one season or several.
•
Ending is always fine
Step away without needing to justify it.
“This isn’t about holding on to clients. It’s about giving people room to actually feel better.”
Testimonials
Quiet results, clearly felt.
A few words from clients who’ve walked this path with us.
★★★★★
“I came in wanting a reset. I left with a calmer rhythm, clearer choices, and a life that finally feels like mine. The conversations still echo in the way I greet each morning and handle the hard days.”
Daniel R.
Founder · Berlin
★★★★★
“The work was simple, steady, and deeply personal. I started sleeping better, laughing more, and trusting myself again. Over time, I began to feel lighter and more connected to who I truly am.”
Mara K.
Physician · Toronto
12,500+
Hours of conversations with clients across 20+ countries.
Rated 4.9/5 by clients
Questions
A few honest answers.
Is coaching the same as therapy?
No. We work with the present and the possible. If deeper clinical work is needed, I’ll say so and help you find the right person.
How do sessions happen?
By video, from wherever you are. Occasionally in person in Lisbon by arrangement.
What if I’m not sure I need this?
That’s what the first conversation is for. It’s complimentary and honest — no pressure to continue.
How do you handle privacy?
Everything shared stays between us. Notes are minimal and never shared with third parties.
When will I start seeing results?
Most clients notice a shift within three to four sessions — clearer perspective, better boundaries, more decisive action.
Begin
Start with a quiet conversation.
No forms to fill in advance. Just a short reply, a few honest lines, and we’ll find a time that suits.